Lovin’ the Lake 2025: The Biggest Summer Giveaway Ever!

FULL RULES are POSTED AT THE BOTTOM of the PAGE

Summer just got a serious upgrade. Lovin’ the Lake is back—bigger, bolder, and ready to deliver the biggest giveaway this region has ever seen.

Picture this: you’re out on the water in your own 17-foot Princecraft Jazz pontoon, thanks to AirTec Sports. That’s right—a 50-horsepower motor, a trailer, and the freedom to cruise all summer long. And when it’s time to tuck your boat away? Cumberland Boat Storage Dock and Lift is covering your winterization and storage for three years. Zero hassle.

It gets even better. We’re piling on $1,500 in booze, beer, and gas from Bridge Stop, so you’re always set for a good time. Want to treat yourself? There’s a $2,000 gift certificate from Diamond Design by Bodis for something extra shiny. And if you want your backyard to be the envy of the neighborhood, Furnish 123/Mattress 123 in Eau Claire and Rice Lake is back with LOVIN YOUR LAKESHORE that has a $3,000 certificate for outdoor furniture with your name on it.

And we’re not done. Over $10,000 in bonus prizes are still up for grabs. That’s nearly $45,000 in summer fun—just waiting for you.

Here’s how to get in on it:
Become an Instant Qualifier at these locations

WEEK BUSINESS LOCATION Qualifier Event Date Qualifier Event TIME
WEEK 1 SCHMITZ’S ECONOMART SPOONER TUE: 5/13 1P-4P
Country View Greenhouse Barron Wed: 05/14 2pm-5pm
SP EQUIPMENT REPAIR RICE LAKE THURS:5/15 11A-2P
SP EQUIPMENT REPAIR RICE LAKE FRI: 5/16 11A-2P
WEEK 2 AirTec Sports Rice Lake TUE: 5/20 11a-2pm
GROWING WISHES TURTLE LAKE WED: 5/21 2P-5P
Country View Greenhouse Barron Thurs: 05/22 2pm-5pm
SHADICKS PRICE RITE FOODS BLOOMER FRI: 5/23 3P-6P
SHADICKS PRICE RITE FOODS BLOOMER SAT: 5/24 11A-2P
WEEK 3 TUE: 5/27
ALMENA MEAT COMPANY ALMENA WED: 5/28 11a-2p
AirTec Equipment Rice Lake FRI: 5/30 2p-5p
Furnish 123 Rice Lake SAT: 5/31 11a-2pm
WEEK 4 TUE: 6/3
WED: 6/4
THE POTTER’S SHED SHELL LAKE FRI: 6/6 2-5P
Furnish 123 Rice Lake SAT: 6/7 11a-2p
WEEK 5 TUE: 6/10
WED:6/11
AirTec Birchwood/Holcombe Fri: 6/13 3p-6p
Pets Supplies Plus Rice lake FRI: 6/13 2pm-5pm
AirTec Birchwood/Holcombe SAT: 6/14 12pm-3pm
WEEK 6 Harvest Grill @ Cumberland Healthcare Cumberland TUE: 6/17 11-2pm
ALMENA MEAT COMPANY ALMENA WED: 6/18 11a-2p
Six Lake Realty Chetek FRI: 6/20 4pm-7pm
GROWING WISHES TURTLE LAKE SAT: 6/21 11A-2P
WEEK 7 TUE: 6/24
WED: 6/25
RANCHBRAND MEAT COMPANY CHETEK FRI: 6/27 11A-2P
Cameron House Rice Lake FRI: 6/27 5pm-8pm
Furnish 123 Rice Lake SAT: 6/28 11a-2pm
WEEK 8 GROWING WISHES GREENHOUSE TURTLE LAKE TUE: 7/1 2P-5P
CHETEK Wed: 7/2
RANCHBRAND MEAT COMPANY CHETEK THUR: 7/3 1P-4P
FRI: 7/4
SAT: 7/5
WEEK 9 TUE: 7/8
WED: 7/9
FRI: 7/11
Pets Supplies Plus Rice lake SAT: 7/12 11a-2pm
WEEK 10 TUE: 7/15
WED: 7/16
FRI: 7/18
THE POTTER’S SHED SHELL LAKE SAT: 7/19 11A-2P
WEEK 11 TUE: 7/22
WED: 7/23
AUSTAD’S SUPER VALU TURTLE LAKE FRI: 7/25 11A-2P
AUSTAD’S SUPER VALU TURTLE LAKE SAT: 7/26 11A-2P
WEEK 12 TUE: 7/29
WED: 7/30
FRI: 8/1
SAT: 8/2
WEEK 13 TUE: 8/5
WED: 8/6
CEDAR MALL FRI: 8/8 11A-2PM
CEDAR MALL SAT: 8/9 11A-2P
WEEK 14 TUE: 8/12
WED: 8/13
RANCHBRAND MEAT COMPANY CHETEK FRI: 8/15 11A-2P
SAT: 8/16
WEEK 15 TUE: 8/19
WED: 8/20
Cameron House/Styx Cameron/Barron FRI: 8/22 4pm-7pm
Furnish 123 Rice Lake SAT: 8/23 11a-2p
WEEK 16 TUE: 8/26
WED: 8/27
FRI:8/29
SAT:8/30
WEEK 17 TUE: 9/2
WED: 9/3
FRI: 9/5
Furnish 123 Rice Lake SAT: 9/6 11a-2pm
WEEK 18 ALMENA MEAT COMPANY ALMENA TUE: 9/9 11a-2p
SCHMITZ’S ECONOMART SPOONER WED: 9/10 2P-5P
THUR: 9/11
Six Lakes Realty Chetek FRI: 9/12 2pm-5pm
FINALS FOSTBITES PUB CHETEK SAT: 9/13

Stop in to roll the dice for a shot at being an instant qualifier—or just sign up. Before we leave, we’ll draw five names from the box to join us at the Big Giveaway.

Grand Prize Event:
Saturday, September 13th at Fostbites and Antczak Angus in Chetek. Don’t miss your chance!

Lovin’ the Lake 2025 is brought to you by Six Lakes Realty, AirTec Sports, Rental, and Equipment, and your Summer Fun radio stations: 96.1 WJMC, 96.5/1240 WJMC, STAR 97.7, SPORTS TALK 107.7/1090, and FOX 99.1.

Get ready to make waves—this is summer like you’ve never seen it.

 96.1 WJMC, 96.5/1240 WJMC, STAR 97.7, SPORTS TALK 107.7/1090/ AIRTEC SPORTS ‘LOVIN THE LAKE’ CONTEST RULES – 2025

  1. All employees of AMC Partners, Rice Lake, and related stations, and associated Major sponsors (Airtec Sports/Equipment/Rental, Furnish 1-2-3 Mattress 1-2-3, Bridge Stop, Diamond Designs by Bodis, Six Lakes Realty) and all their immediate family members are not eligible to win.
  2. You must be 21 years or older to win this major contest prize of the promoted Pontoon Boat Package and other prizes associated with this contest.
  3. All winners must pay any and all taxes, if any, as the result of winning any contest.
  4. Any person 21 or older is eligible to win any prize within the following guidelines:

Any prize value of 0 to $1,000.00 in retail value – eligible every 30 days.

Any prize value of $1,001.00 – $4,999.00 in retail value – eligible every 6 months.

Any prize value of $5,000.00 or more in retail value – eligible every 18 months.

  1. The Grand Prize winner will be required to show proper identification to take possession of this prize.
  2. The winner must accept the prizes offered during this contest and cannot exchange such prizes for cash or other merchandise unless specified by AMC Partners, Rice Lake, and Airtec Sports.
  3. Persons can qualify by registering at specified “Lovin’ the Lake” contest locations during promoted contest events and at other designated registration locations.  No purchase necessary to win.  Throughout the entire contest, there is a limit of one qualifier per household.  Qualifiers will be drawn from those registration locations. All qualifiers will be invited to attend the “Lovin’ the Lake Finals Event” to be held on September 13th, 2025, at Fostbites in Chetek at the conclusion of the qualifying element of the contest.
  4. At the finals, once qualifier registration has closed, prizes will be rewarded as follows: First, prize packages less than $600 will be drawn for and awarded. Next, the secondary prizes greater than $600 will be drawn for and awarded.  Once all secondary prizes are awarded, all names go back into the tumbler.  Then, 10 Finalists will be drawn from all registered qualifiers in attendance. In the order that they qualified to be a Finalist; each Finalist will choose 1 of 10 keys and attempt to open the lock of the “Lovin’ the Lake’ Grand Prize Chest”. The FIRST FINALIST’S KEY that opens the chest is the Grand Prize Winner and will win the Grand Prize of the promoted Pontoon Boat, Motor & Trailer package from Airtec Sports.  Must be present to win.
  5. All Qualifiers must register the day of the finals at Fostbites Pub in Chetek. Registration will be from 3:30pm to 5.00pm only. Qualifiers will be contacted by mail and must bring the qualifier letter plus legal picture I.D. (Driver’s License) to the registration. A proxy can be sent in your place with your permission, and must bring the qualifier letter as well as have a driver’s license for identification.  Failure to arrive and registering by the deadline relinquishes qualifying status.
  6. You must be a legal citizen of the United States and in possession of a valid Social Security number to win any prize in this contest.
  7. The Grand Prize winner will take possession of the Pontoon Boat, Motor & Trailer package after the payment of all applicable taxes, title and registration fees. Must be present to win.

Free Rental Fridays: Your Ticket to Summer Adventure!

Are you ready to make this summer one to remember? It’s time for Free Rental Fridays, brought to you by Northwoods Outdoor Rentals and Affordable Offroad Marine!

Here’s how it works:
Stop by Northwoods Outdoor Rentals at the corner of Water and 2nd Street in Chetek—just look for the rental signs. Or, head over to Affordable Offroad and Marine next to the dollar store in Cameron. Once you’re there, find the Free Rental Fridays QR code, scan it, and sign up for your chance to win.

Every Friday, we’ll pick one lucky winner to enjoy a free rental of a two-person UTV or ATV from Northwoods Outdoor Rental. And don’t miss the big one—on Friday, August 29th, we’re giving away a brand-new youth ATV worth over $1,400!

It’s fun, it’s easy, and it’s your ticket to adventure all summer long.

What are you waiting for? Swing by either location, sign up, and tune in every Friday to see if you’re our next winner.

Free Rental Fridays—only at Northwoods Outdoor Rental in Chetek, Affordable Offroad and Marine in Cameron, and your official radio station.

Don’t miss your chance to make this summer unforgettable!

96.1 WJMC, STAR 97.7, FOX 99.1, Northwoods Outdoor Rentals, and Affordable Offroad and Marine ‘FREE RIDE FRIDAY’ CONTEST RULES – 2025 

  1. All employees of AMC Partners, Rice Lake, and related stations, and associated Major sponsors (Affordable Offroad and Marine and Northwoods Outdoor Rentals) and all their immediate family members are not eligible to win.
  2. You must be 23 years or older to win to drive UTV or ATV.
  3. All winners must pay any and all taxes, if any, as the result of winning any contest.
  4. All Winners of the UTV or ATV Rental must be 23 or older to Rent and 18 or younger are required to wear a helmet.
  5. All Winners of the UTV or ATV Rental need a valid Credit Card that will be used to hold the rental. There will be a $1.00 fee to reserve the ATV or UTV and damage deposit of $500 for ATV or $1,000.00 for UTV. Credit Card hold will be released after the rental is returned in the same condition it was rented.
  6. All Winners of the UTV or ATV rentals will need to book through the webpage at https://www.northwoodsoutdoorrentals.com/
  7. The winner must accept the prizes offered during this contest and cannot exchange such prizes for cash or other merchandise unless specified by Armada Radio Rice Lake and Affordable Offroad and Marine and Northwoods Outdoor Rentals.
  8. Persons can qualify by scanning the QR code at Northwoods Outdoor Rentals at 210 2nd St Suite D Chetek, WI 54728 and Affordable Offroad and Marine at 107 S 1st St, Cameron, WI 54822 locations during promoted contest events. No purchase necessary to win.
  9. All Winner of UTV and ATV Rentals must complete ATV/UTV Safety Course from the State of Wisconsin.
  10. Throughout the entire contest, there is a limit of one Free Rental Friday Rentals per household.
  11. Qualifiers will be drawn from those registration and all qualifiers will be directed to go to https://www.northwoodsoutdoorrentals.com to book rental.
  12. Rentals will be given away May 16th through August 29th Giveaways will be given away only on Fridays during contest.