MADISON, Wis. (WRN) — Bringing attention to preventable car crash tragedies.
A display in the Capitol rotunda in Madison this month tells the stories of just three of the 240 victims over a three-year period in Milwaukee. Jessica Wineberg is the city’s Vision Zero policy director.
“Vision Zero is the goal of zero traffic deaths on our roadways, and it really is an ethical idea that is the only acceptable goal, and everyone involved with transportation should be working together,” said Wineberg.
While there’s a role for traffic engineers and law enforcement, much of the responsibility rests with drivers:
“It’s not that you have to do something super difficult as an individual. You need to follow the speed limit and drive sober. It’s that easy.
Both Milwaukee and Madison have adopted Vision Zero initiatives. Learn more about the rotunda display and Vision Zero at WRN.COM.


