MADISON, Wis. (WRN) — Updated reports from the Department of Tourism show Wisconsin had its best ever year for tourism.
Governor Tony Evers announced Tuesday that tourism generated a record $25.8 billion in impact in 2024, surpassing the previous record of $25 billion in 2023. More than 114 million people visited the state last year, and puts the state back to equivalent visits from before the pandemic hit in 2019.
Total direct tourism revenue for the state was $1.7 billion dollars, and over 180-thousand jobs were supported through all those visits.