Wisconsin Badger football fans have consumed their fair share of alcohol this year.
Online college sports newsletter Extra Points reports that at home football games between August and September, UW – Madison sold 80,435 units of alcohol for a total of $971,781 in revenue. Wisconsin was 8th among schools that reported alcohol sales revenue. The revenue from alcohol sales is roughly 84 times the amount of the lowest reported school, Ball State, which sold just $11,500 worth of alcohol.
Wisconsin began selling alcohol at Camp Randall football games in 2024. The Badgers head into Saturday’s game against Washington with a 2-6 record.
