MADISON, Wis. (WRN) — The UW Board of Regents approves an extension of Wisconsin’s apparel deal with Under Armour.
The new agreement includes a commitment from Under Armour toward name, image and likeness contracts for Badger athletes starting at $175,000 a year. Athletic Director Chris McIntosh previously said the department would increase its investment in the universities football team, which is in the midst of its second straight losing season.
The total minimum value for the extension is $104.5 million over 10 years, compared to $96.75 million for the 10-year agreement that started in 2016.