GREEN BAY, Wis. (WRN) — The total economic impact of the largest event in Green Bay’s history shattered projected numbers.
“Direct spending was $43.4 million, indirect and induced spending added together with that brings us up to 72.9 million and that’s locally,” said Brad Toll, with Discover Green Bay.
Originally the NFL predicted a $20 million economic impact in Brown County. The statewide economic impact was anticipated to be $94 million, but that actually came out to $104.7 million.